Opel to Launch Upmarket Model to Boost Brand’s Sales in Europe
Jonathon Poskitt Recently, non-premium brand Opel/Vauxhall announced that it would introduce an “upmarket” city car to the European market, according to Automotive News. The new model, code-named...
View ArticleThree Trends for Automakers to Consider in Product and Marketing Strategies
Mike VanNieuwkuyk With new-vehicle quality across the industry being very strong, automakers need to find new ways to differentiate and market their vehicles besides touting how reliable their products...
View ArticleHyundai Ranks Highest in Customer Retention
Among 33 automotive brands included in our 2012 Customer Retention Study, Hyundai ranks highest among all brands in retaining customers when they buy a new vehicle. The Korean brand improves its...
View ArticleUS CSI Rises Significantly in Line with Focus on Whole Ownership Experience
Zeeshan Hasan Overall satisfaction among vehicle owners with the dealer service industry as a whole improves significantly—up 19 index points from 768 in 2011 to 787 (on a 1,000-point scale) in our...
View ArticleVehicle Owners Expect Many Safety Features to be Standard
Mike VanNieuwkuyk Vehicle owners expect safety features and technologies that have been in the market for a longer period of time to be included in their vehicle’s base price, according to our 2012 US...
View ArticleAutonomous Driving Feature Garners Surprising Interest in J.D. Power Study
Mike VanNieuwkuyk Although it’s still being developed and tested* and is one of the most expensive emerging technologies, Autonomous Driving—the mode where vehicles drive themselves— garnered a...
View ArticleSatisfying Website Visits Lead to More Showroom Traffic in Canada
J.D. Ney A majority (76%) of new-vehicle shoppers in Canada who indicate having a highly satisfying experience while visiting an auto manufacturer’s website (score of at least 976 on a 1,000-point...
View ArticleAPEAL Study: Premium, Non-Premium Brands Listen to Consumers
Raffi Festekjian The bar continues to rise in terms of how gratifying a new vehicle is to own and drive, according to results in our 2012 U.S. Automotive Performance, Execution and Layout (APEAL)...
View ArticleFuel Efficiency Features are Most Popular New Technologies
Mike VanNieuwkuyk Although U.S. drivers may see a drop in the average price of gas at the pump in the next few months vs. the same time frame a year ago*, new-vehicle owners have fuel economy on their...
View ArticlePremium Brands Earn Higher APEAL Scores; Land Rover Range Rover Ranks Highest
David Amodeo A new feature of our redesigned 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study is the division and ranking of APEAL performance into two major categories: Premium and...
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